Score hesitation, not just clicks
Learn a rubric that weighs dwell, reverse navigation, and aborted fields so your backlog reflects real struggle.
Releaseyardgrid
Train teams to read friction signals the way Bangkok night markets read foot traffic — early, loudly, and with intent.
2,847
friction audits logged by alumni
71%
median drop in rage-click clusters
18 days
average guided practice window
Flagship program
Friction Signal Lab
A hands-on course that turns session noise into ranked repair work — from hesitant hover trails to payment-step hesitations.
Live teardown
Thai retail cases
Informational pricing
See modules
Why teams enroll
Friction analytics without the vanity charts
Translate findings for engineers
Leave with ticket-ready write-ups that name the element, the behavior, and the hypothesized cost — no vague “improve UX” notes.
Practice on Southeast Asian flows
Workshops include Thai e-commerce checkout patterns, QR payment prompts, and mobile-first navigation quirks.
Voices from the grid
What alumni say after the lab
The Friction Signal Lab’s “hesitation score” module finally gave our PM and QA the same language. We still struggle to staff replays every week, but the ones we do run now end with decisions.
I came for analytics polish and left with a checklist for the payment step in our marketplace. Module 3’s reverse-navigation drill was blunt — and exactly what our funnel needed.
From the desk
Recent notes on UX Friction Analytics
Bring your funnel into the yard
Talk with the Bangkok team about cohort dates, or explore informational pricing for squad licenses.
Contact Releaseyardgrid