Method · 12 Aug 2026
Rage-click cartography for crowded product pages
Dense pages are not automatically broken. Cartography separates intentional exploration from furious retries.
Most heatmaps paint red wherever humans tap. UX Friction Analytics asks a sharper question: which taps arrive in bursts after an expectation fails? At Releaseyardgrid we teach a three-pass map.
Pass one — isolate interactive chrome
List every control that promises action: filters, wishlist icons, size chips, sticky CTAs. Rage on non-interactive text is a different failure mode from rage on a disabled button that looks enabled.
Pass two — time-box the burst
We define a rage cluster as three or more clicks on the same target family within two seconds, after at least one prior dwell. Without the dwell gate, rapid comparison shopping looks like anger.
Pass three — annotate intent guesses
For each cluster, write one sentence naming the expected outcome. If you cannot name it, you are not ready to file a ticket. This is the same discipline we drill in Friction Signal Lab Module 1.
What not to do
Do not “fix” density by deleting information shoppers need. Bangkok retail pages often carry promotion stacks for a reason. Fix the affordance mismatch first; redesign later if scores stay high.