Module 1 — Signal inventory
Catalog event types, label noisy tools, and isolate friction candidates without drowning in dashboards.
Flagship course
Friction Signal Lab
Eighteen days of guided practice reading hesitation, rage clusters, and reverse paths — then converting them into tickets engineers respect.
Learning outcomes
- Build a hesitation score that blends dwell, aborted fields, and back-navigation.
- Produce teardown briefs that name selectors, user intent, and estimated conversion cost.
- Facilitate a weekly friction standup that fits squads already mid-sprint.
- Recognize Southeast Asian mobile payment prompts that inflate false “bounce” signals.
Modules
Module 2 — Hesitation scoring
Weight micro-behaviors into a repeatable score. Includes worksheets used on Thai marketplace flows.
Module 3 — Reverse-navigation drill
Trace “oops, go back” paths through checkout and onboarding; practice writing the engineering ticket that follows.
Module 4 — Repair orchestra
Prioritize across design debt, copy debt, and performance debt with a facilitation script for mixed teams.
Module 5 — Live teardown studio
Bring a real funnel (or a Releaseyardgrid sample) for peer critique and coach feedback.
Instructor
Arisa Thongchai
Former conversion lead for a Bangkok marketplace, Arisa now coaches product squads on UX Friction Analytics. She designed the hesitation score used across Releaseyardgrid labs and still runs monthly live teardowns from Yan Nawa.
Informational pricing
Individual enrollment is listed at ฿18,900. Squad seats (up to six) are listed at ฿79,500. These figures are informational only — Releaseyardgrid does not process payments on this site. Contact us to discuss invoices and dates, or compare tiers on Pricing.
Learner notes
Module 3’s reverse-navigation drill exposed a QR confirmation screen we had defended for months. The lab does not replace dedicated research ops time — we still had to schedule that ourselves.
FAQ
Do I need an existing analytics stack?
You need access to some form of session evidence — replays, heatmaps, or event exports. We provide sample datasets if your stack is still thin.
Is this a tool-vendor training?
No. Methods transfer across popular replay tools. We do not lock exercises to a single vendor.
What is a real limitation of the program?
The lab will not magically create research capacity. If your org refuses to schedule two hours a week for friction review, skills fade after the cohort ends. We say this plainly in Module 4.
Are refunds available?
See our Refund Policy for eligibility windows and non-refundable items.